the demolishing of a building along north broadway exposed a sign on the side of the adjacent building, and i finally made time to go and photograph it today. needless to say i was thrilled when i pulled into the parking lot. walking along side it was like stepping back in time, which if you've followed this blog long enough, know is a favorite theme of mine. what really captured the feeling for me was the vibrancy of the colors. decades of being encased in a brick time capsule seem to have left it in it's original condition. there's something very romantic about this. a tiny piece of marketing history, tucked into a mortar tight corner and forgotten. stores moved in and out, people walked less and drove more, roads were paved, then widened, families moved from downtown to the suburbs, and "mom & pop's" lost out to big box's. then one day, a wall comes down, and we're reminded of the way things use to be, a simpler time, a time when people were asked to "insist on gold medal soda crackers".